Dive into the exciting world of Roblox with these innovative toys that bring virtual adventures to life. Perfect for fans, ...

In a partnership expansion, Mattel is debuting a new series of Roblox in-game experiences inspired by some of its toy brands, the two companies announced Wednesday. Mattel and Roblox on Friday will ...

Supersocial announced it has teamed up with toy maker Toikido to launch a Roblox world based on Toikido’s Piñata Smashlings toys. The partnership introduces the first-ever toy line to hit the market ...

DAYTONA BEACH, Fla. — NASCAR is once again taking the virtual racing world by storm, this time with the launch of “NASCAR Tycoon” on Roblox created by Dubit. Building on the success of its previous ...