As its innovative new formula launches into market, we look back at the story behind the number one men's fragrance in the world Being able to claim the title of world's best-selling men's fragrance ...

One day after Dior teased a clip of its latest Sauvage fragrance campaign featuring a Native American dancer, igniting intense backlash for cultural appropriation, it pulled its campaign video from ...

WHEN DIOR SAUVAGE debuted in 2015, it ushered in a new era of fresh-spicy men’s colognes, and quickly became the best-selling men’s fragrance in the world—a spot it has continued to hold for years.

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. FLAGSTAFF, Ariz. (AP) — Dior has produced a ...

PARIS — In the ever more competitive fragrance industry jungle, Dior Sauvage men’s scent ranks first among all fragrances — masculine and feminine combined — 10 years after its launch. It is the only ...

A new teaser ad for an upcoming perfume fragrance called “Sauvage” that designer fashion house Dior bills as “an authentic journey deep into the Native American soul in a sacred, founding and secular ...

Johnny Depp is facing backlash over his appearance in the latest advertisement for Dior's Sauvage perfume, which Dior posted and has since deleted from its site as of Friday afternoon. By Lindsay ...

Even wilder than before, Johnny Depp is at one with nature, reconnecting with a land where boundaries are made to be pushed. French luxury giant Dior is facing widespread backlash on social media for ...

There are some fragrances that come to define the era in which they are released. For my generation (I’m probably giving too much away here) it was a tie between L’Eau D’Issey by Issey Miyake and Le ...

Dior Sauvage is, hands down, one of the most popular and bestselling men's fragrances of our time. It tops bestsellers lists year after year, and it has probably become one of the most iconic ...