Focusing primarily on what your target audience values is a great way to build a campaign that attracts positive attention.

For instance, if the business is marketing foreign language software, the primary target market may be college-educated men and women aged 25 to 54 who are required to travel internationally for ...

Many small business owners handle marketing internally, wary of the expense of outsourcing to a digital marketing expert ...

Marketing is an expense, but it can also be considered an investment in the success of your small business. When done correctly, it can build your brand, draw prospective customers to your website ...

Digital marketing software can make it easier for small businesses to engage their target audience through email, social media and other digital marketing channels. Many, or all, of the products ...

For some small business owners, niche influencers with small but highly engaged audiences are the better option for your marketing dollars. Small businesses need to start thinking about marketing ...

The average age to start a business is 35, and Black women are the fastest-growing group of entrepreneurs. This data is vital for shaping my marketing strategies and ensuring I reach the right people.

Content marketing allows small businesses to show their unique voice, values, and personality in ways PPC cannot. Through stories, case studies, and helpful information, businesses create deeper ...

Small business owners have easy access to free tools like the Google Keyword Planner, UberSuggest, and Soolve, and relatively inexpensive paid tools like SEMRush, SimilarWeb, and SpyFu can help ...

The New Orleans Redevelopment Authority has opened applications for a new Small Business Marketing Assistance Program, ...