Electric pickup trucks haven't been exactly the public's favorites, but Ford is confident it could turn things around. Its upcoming compact truck, set to be unveiled on August 11, is optimized for low ...

Could Nissan shake up the truck world with a budget-friendly EV pickup? Here’s why Ford and Slate Auto should be nervous. Now that EVs have become relatively mainstream, and the compact pickup truck ...

Ford's first car on its new Universal EV Platform is a small pickup with a $30,000 target price. That's right around where the pared-back Slate Truck will end up costing, but Ford made it clear that ...

The automaker unveiled a next-gen vehicle design that would give users the freedom to build their 4x4 into what they want it ...

Ford will unveil its new compact EV platform on August 11, and a compact pickup truck is rumored to be the first vehicle to use it. Based on a new trademark application that Ford filed with the USPTO ...

The Ford F-150 Lightning is currently out of production and its future remains dark. The all-electric pickup was sidelined ...

Ford’s new affordable electric pickup truck made a brief appearance during a presentation video. The first of Ford’s new modular EVs doesn’t have a grille because there’s no engine to cool. The entire ...

Cole Attisha Using Midjourney 7.0 & Gemini 2.5 Flash Image This new platform will utilize a modular production process to efficiently produce various EVs that offer cutting-edge technology at ...

Led by historically low fuel prices, regulatory loopholes and changing consumer preferences, a variety of factors have contributed to the ever-growing size of vehicles in the United States. Ultimately ...

Jim Farley, president and CEO of Ford Motor Company, told an audience at the Louisville Assembly Plant the automotive industry was at a "crossroads" with electric vehicles. (Kentucky Lantern photo by ...

Now that EVs have become relatively mainstream, and the compact pickup truck segment has proven itself to be hot with the American car-buying public, these two development philosophies are set to ...