View the Sportmax Spring 2025 ready-to-wear collection ...

Purist silhouettes are wardrobe heroes, synonymous with timeless, trend-subverting style, and are particularly appealing when they also have an ease-fuelled élan. Relaxed sophistication is the ...

It’s all about intuitive design and fluid sculpturality here — think asymmetric transparencies, soft tailoring that moves with the body, and architectural jerseys that wrap and mould like they were ...

At Milan Fashion Week some houses shout luxury, some houses imbue it in the everday details. Such was the case at Sportmax where the brand known for clever, utilitarian fashion delivered an inventive ...

How does an esteemed Italian brand celebrate 50 years in fashion? Just ask Grazia Malagoli, fashion director of Sportmax, who chose to mark the incredible occasion with a capsule collection and ...

Keeping up with Sportmax’s fashion direction has been challenging recently, for it has morphed toward different territories every season. The underlying concept one could grasp, though, is based in ...

THERE’S something in the water over at Sportmax. After years spent in the shadow of their more sophisticated older sister, Max Mara, the brand has stepped into a newfound confidence in the last few ...

Celebrating five decades of Sportmax, two of the brand's directors sum up its forward-thinking mix of sharp attitude and femininity Caroline Leaper is The Telegraph’s deputy fashion director. Since ...

Sportmax Spring 2026 ready-to-wear runway, fashion show & collection photos, at Milan Week, September 2025 ...