Lee passed away on December 18 at a hospice center in Port Jefferson, New York, her son Bruce Allen told the New York Times. Lee and her husband, Morty, earned unexpected fame after they appeared in a ...

The Rukavina family joined us live to share their story of using real people in advertising for a Swiffer commercial. Swiffer’s new marketing campaign called the “Swiffer Effect” revolves around real ...

Lee Kaufman was a first grade teacher at William L. Buck School in Valley Stream, where she lived for 70 years. Funny, compassionate, kind and determinedly optimistic, family members add that she was ...

Hillsboro actor Jerry Bell Jr. and his son were recently featured in a Swiffer commercial. (Courtesy of Jerry Bell Jr.) When Hillsboro actor Jerry Bell Jr. agreed to do a commercial for the cleaning ...

The mini-documentary focuses on the relationship of Lee and Morty Kaufman. The commercial also reveals Lee's efforts to keep the house clean the old fashioned way. The Kaufmans say the task of keeping ...

Last May, a Cheerios ad featuring a multi-racial family went viral. Its fans held it up as a sign of long-overdue demographic changes in advertising, and as with seemingly anything on the Internet, ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Procter & Gamble is seeking to re-energize its sweeper ...

Lee and Morty Kaufman are a 90-year-old couple you may have seen in new ads for Swiffer cleaning products. They say the secret to their more than 40 years of marriage is telling each other “I love you ...