These were the bass baits—and mindset shifts—that defined my 2025 season and helped me catch more and bigger largemouth bass.

From mid-spring through mid-fall, soft swimbaits — such as Z-Man’s Swimmin’ Trout Trick, Keitech’s Swing Impact, and Lake Fork Tackle’s Live Magic Shad — excel at catching bass, especially ...

Swimbaits are great fish catchers, but it takes a lot of work to wring out their potential. A swimbait is a long, soft plastic lure with a deep belly that tapers sharply to a wide, paddle-shaped tail.

Fisherman are always looking for that right lure, the one that will help them land the fish of a lifetime. During the past year or so, that urge has suddenly gotten more expensive with the sale of new ...

The West while not so wild anymore is distinctly different than the East. Folks on both coasts acknowledge this. The same holds true in East versus West bassin'. The West's Japanese influence means ...

The expert anglers at Milliken Fishing reveal swimbait techniques that completely change how anglers target trophy bass.

Fishing duo Cole & Jay unbox a big swimbait that leads to a surprise fish catch. Donald Trump announces major change for ...