Fans try to toss them into the "Swamp Bat Mobile" for a chance at a prize from the baseball team in Surrey, New Hampshire. And when the balls hit the car, they make a grand slam. We're collecting ...

Working with researchers from Monash University in Melbourne, Australia, along with Tennis Australia, digital agency AKQA is applying a new technology called Action Audio to translate ball movement ...

How much fluff is the perfect amount of fluff? That may seem a strange question but in the world of professional tennis it is a live and controversial issue. The quality and feel of the ball – and, in ...

Whole New Ball Game: Players like Jannik Sinner have to play with tennis balls from different brands at each ATP Tour stop. But under a new plan, ball sponsorships will be grouped together across ...