Under the mayor’s proposal, $1 from every Uber and Lyft ride in Philly would go to the city’s school district. Uber says riders will bear the cost.

Uber wants advertisers to level up their marketing by tapping into data on the millions of rides and deliveries its users order every day. The ride-hailing giant's ad division is announcing the launch ...

Maura Higgins is embracing the art of the “Irish exit” in a bathtub in a new, fun campaign for Uber. In the ad, the TV personality is seen disappearing from what’s supposed to be a big production ...

For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an awkwardly low bar. A viewable ad, by the IAB’s accepted definition, is one in which ...

Add Yahoo as a preferred source to see more of our stories on Google. Photo Credit: Christopher Polk/Billboard via Getty Images Maura Higgins is embracing the art of the “Irish exit” in a bathtub in a ...

Uber Technologies has filed a lawsuit against UK-based Fetch Media, a Dentsu-owned company, alleging that the mobile ad agency misrepresented the effectiveness of its mobile ads and failed to prevent ...

What began as a fun and clever commercial went too far when it made light of a serious life-threatening allergy, forcing Uber Eats to change it after backlash. Uber Eats released a 60-second Super ...

Uber Eats Twerks Its Way into Your Cravings *In its latest move to prove it can deliver almost anything, Uber Eats just ...

The commercial features stars forgetting obvious facts about their lives. Jennifer Aniston can't seem to remember her iconic "Friends" haircut in a new Uber Eats commercial. In the new ad, which ...