In his book Ultimate Guide to Optimizing Your Website, SEO and online marketing expert Jon Rognerud shows you how to build a high-performance website and get top ranking on all search engines. In this ...

Keywords are the foundation for everything in PPC. Keywords are what you use to define where your ads should appear. Without a solid understanding of what keywords are and how to use them effectively, ...

Can your resume pass a recruiter’s test? What about a robot’s? Use the right keywords and send your resume to the front of the stack. When you think “keywords,” you probably think “SEO” (search engine ...

Google’s John Mueller answered whether targeting keywords in H1, Meta tags and on-page was out of date because of all the advances in search. John affirmed the value of using keywords (within limits) ...

Opinions expressed by Entrepreneur contributors are their own. Targeting proper keywords is as crucial to successfully operate a website as creating eye-catching images or coming up with a winning URL ...

Whether you own a marketing or website design company with many nonprofits as clients or are a consultant who helps nonprofits operate more like businesses, use keywords or phrases that relate to the ...

In digital marketing, few concepts are as over-discussed and under-applied as the customer journey. We all nod along when someone brings up “awareness, consideration, decision.” We nod again when ...

Keywords are among the most used and least understood parts of marketing. Most marketers know the reason we use keywords, but finding out which specific ones are ideal for a business may not be their ...

When you think “keywords,” you probably think “SEO” (search engine optimization)—and you’re right. Keywords are search terms that help people find what they’re looking for online. But in the job ...