In a "Zillow world," listing photos are a seller's one chance to make a first impression on prospective buyers, making staging — both virtual and traditional — a commodity.

The Staging Collective, a growing organization of more than 45 leading staging companies in North America, sees the ...

Virtual staging, such as this image of a bathroom at Manhattan's 250 East 21st Street, can help prospective buyers imagine the home they are considering purchaisng. It’s been noted the pandemic ...

There’s no question that staging adds value to a home for sale. According to the National Association of Realtors 2021 Profile of Home Staging, 82 percent of buyers’ agents said staging a home made it ...

Many empty rooms, unless they have exceptional flooring, a beautiful ceiling, lots of molding and sunlight streaming through the windows, can look a little depressing. The bareness doesn't help most ...

The real estate industry has long been known for its traditional and sometimes cumbersome processes, but in recent years, two cutting-edge technologies have emerged to revolutionize the way properties ...

House staging is a significant part of the real estate industry, and while Realtors have traditionally staged houses physically before posting a listing, it’s an expensive and time-consuming process.

Twin brothers and colleagues Daniel and Dave Duddingston knew a condo they were selling was a gem. It had a wood-burning fireplace, two crystal chandeliers and was just steps away from Loring Park in ...

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