Consider the humble paper towel. It’s often used to wipe up quick spills or serve as a substitute napkin. Kimberly Clark’s Viva brand, however, wants consumers to think about it as something more. The ...

When you’re cleaning up spills around the house, you want a paper towel that’s both strong and absorbent. The quality of paper towels can vary significantly, so many shoppers wait for their favorite ...

There's a hot new coupon out right now for Viva Paper Towels. It's good for $2.00 off any double roll package. It should make for some really cheap paper towels. This coupon is likely to go fast so ...

Kimberly-Clark's Viva paper towels has cut a deal with the Food Network to run 30-second interstitials on cook Sunny Anderson's show that aim to counter a category that traditionally is a bit too ...

Viva is urging consumers to put its paper towels to the test in their kitchen in a new campaign pitting the brand against Bruce the dog. Created by JWT Sydney, the commercial introduces “loveable but ...

Kimberly-Clark Australia’s Viva brand of paper towels is launching ‘Viva Vs’, a new commercial program that will invite consumers to put the brand to the test in their kitchen. Aimed at demonstrating ...

Is there anything you can't do with paper towels? Aside from wiping up spills, they're good for cleaning the BBQ, keeping herbs fresh, germinating seeds, seasoning cast iron pans and cooking bacon in ...

Alyssa Milano just had her second child 10 months ago and the actress appears to still be in full-on mommy mode. The 42-year-old business woman is taking a break from her life-long acting career and ...