Consider the humble paper towel. It’s often used to wipe up quick spills or serve as a substitute napkin. Kimberly Clark’s Viva brand, however, wants consumers to think about it as something more. The ...

The print ad includes a six-page advertising insert, which sandwiches a sheet of Viva paper towel between advertising copy that highlights the product's unique softness and strength. A $1.00 coupon is ...

Kimberly-Clark Australia’s Viva brand of paper towels is launching ‘Viva Vs’, a new commercial program that will invite consumers to put the brand to the test in their kitchen. Aimed at demonstrating ...

Viva is urging consumers to put its paper towels to the test in their kitchen in a new campaign pitting the brand against Bruce the dog. Created by JWT Sydney, the commercial introduces “loveable but ...

Kimberly-Clark's Viva paper towels has cut a deal with the Food Network to run 30-second interstitials on cook Sunny Anderson's show that aim to counter a category that traditionally is a bit too ...