GETTING INTO WATCHES is sort of a rite of passage in adulthood (it’s a lot like smoking meats and getting super into WWII documentaries). It’s not easy picking out your first “luxury” watch, ...

If you dread the thought of having the same thing on your wrist as someone else in the room, you’ve come to the right place. Not that there’s anything wrong with yearning for a Submariner or a ...

The humble wristwatch isn't the essential gadget it once was. Now, most people can check the time simply by looking at their phone. Precision-engineered luxury watches can still keep time very ...

Want more insider watch coverage? Get Box + Papers, GQ's newsletter devoted to the watch world, sent to your inbox every Friday. Sign up here to get it free. The Great GQ Watch Survey is back for the ...

The watch industry has a way of clarifying what matters — in craft, in design, and in the kind of value that outlasts any trend cycle. In 2026, the conversation around luxury watchmaking is more ...

Breguet’s very good year continues. The storied brand has been celebrating its milestone 250th anniversary all year by reminding everyone that it is one of the most formidable watchmakers in the game.

This story was originally published in the winter 2025 edition of Esquire's Big Watch Book In the heart of Swiss watchmaking’s totemic panorama, there is an absence. Stand just about anywhere on the ...

Big watch names are sure to catch the attention of the masses, but several smaller brands are reserved for those in the know. Pieces made by independent watchmakers can retail on the high end of six ...