The McCain campaign's advertising blitz against Barack Obama continues with a new web spot called "Barack Obama Forgot Latin America." Featuring a thumping musical beat and Spanish captions, the ...

Seeking to raise the profile of online advertising, an industry trade group that includes members such as MSN, AOL and Yahoo endorsed a new set of ad sizes that are larger than standard Web ...

Facebook is making the HTML of its web ads indistinguishable from organic content so it can slip by adblockers. But in exchange for taking away this option for controlling ads from people, its ...

Mixing old and new technologies, Web advertisers have become expert at serving ads to us based on our personal statistics and tastes. But instead of feeling grateful for more-relevant ads, many of ...

Some publishers say that ad agencies are as much to blame for the rise of ad blocking because they consistently send oversized digital ads, which cause Web pages to load slowly.

I also noted that executives who work in ad tech always refuse to admit that advertising actually slows down web pages.

Web advertising sales dropped by 20 percent in the first six months of the year compared with 2001, a new study shows, cementing concerns about a prolonged ad slump.

Google just unveiled a built-in ad blocker with its latest update of Chrome, the most popular browser in the world. The browser will automatically block all ads on web pages that display ...

The average time a person spent looking at an ad, though, was brief — one-third of a second. Interestingly, people who were just browsing the Web looked at only 5% more ads than those trying to ...

The new ad layouts include a skinny, vertical box (120 pixels by 300) along the right side of a Web page, and a rectangle (336 by 280).

The Trade Desk won the battle for the open internet. But it might be losing the war for the future of the web to walled ...