Consumer intelligence is a mix of a variety of inputs, blending hard metrics like how often a customer shops and what they purchase with the all-important ‘why’ of the purchase. The sweet spots in ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

Brands are selling all sorts of new products that are supposed to help consumers lead more sustainable lifestyles. How big of a difference can consumers make? The Verge talks to an expert. Brands are ...

Discover how price inelasticity affects demand stability, consumer behavior, and revenue, even with price changes. Learn why businesses and policymakers monitor this key economic factor.

Retail has always been shaped by consumer behaviour, but the pace of change in recent years has accelerated dramatically.