Snapchat's new lenses add AI videos to your Snaps

Snapchat's New AI Video Filters Add Foxes and Flowers
We're long gone from the days when the most popular Snapchat filters were the simple, adorable puppy dog face and the iconic early 2010s rainbow-vomiter. Much like other social media companies, Snapchat is diving deeper into AI and releasing new generative AI-powered video lenses for its premium users,
Snapchat’s new lenses add AI videos to your Snaps at a steep fee
Snapchat is adding video AI lenses to its platform, letting users add generative AI video effects to their Snaps, if they pay for a pricey Platinum subscription
Snapchat is rolling out AI-powered video lenses
Snapchat Platinum subscribers will now be able to use video lenses featuring AI generated animals or flowers, Snap announced today.
Snapchat's first-ever generative AI Lenses for video are here
Snapchat is rolling out its first generative AI Lenses for video, making AR even more interactive. The first batch includes a shoulder-perching fox, scurrying raccoons, and a blooming floral scene with a cinematic zoom.
Tech Bytes: Snapchat rolls out an AI-powered video effect
In today's Tech Bytes, ABC's Andrew Dymburt explains Snapchat's new AI powered video effect. He also shares, Apple and Metallica have teamed up a concert only available on Apple's Vision Pro headset.
Snapchat's new lenses are powered by AI—How to use them
You can access these new Lenses via the Lens carousel on Snapchat's app. To use the new Lenses, users can choose a Lens from the carousel and take a Snap with either their front or back camera. The AI video will then be created and saved to Memories automatically.
Snapchat introduces AI-generated Lenses for premium subscribers
Snapchat Platinum subscribers can find the new Lenses in the carousel along with the other AR filters. Since generating videos with AI takes a while, users can continue browsing the app while the video is being processed. The company says that more AI Video Lenses will be added in the future.
Snap introduces AI Video Lenses powered by its in-house generative model
Snapchat is introducing its first-ever video generative AI Lenses, the company told TechCrunch exclusively. The Lenses are powered by Snap’s in-house-built generative video model. The three new AI Video Lenses are available to users on the app’s premium subscription tier, Snapchat Platinum, which costs $15.99 per month.
Snapchat Introduces New AI-Powered Video Lenses to Paid Subscribers
The company is now expanding the technology to a larger user base. These new AI video Lenses will be available to Snapchat Platinum subscribers. Platinum is the most expensive subscription tier by the company with the price of Rs. 99 a month. The subscription offers an ad-free experience as well as other exclusive features.
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