Web analytics is not an end in itself – it’s a means to an end. With the right approach and mindset, web analytics can be a powerful tool for achieving your goals and staying ahead of the ...

Customer analytics is a process that unlocks invaluable insights into what makes your customers tick. Among many functions, it helps you develop features, products and services that you know your ...

You’ve read about Web analytics and have played with the free tools that come from your Web hosting solution, but you realize you need more. The only problem is, there are more than 60 vendors on the ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets.

Web analytics offers data about your website, your visitors, and their behavior so that you can analyze what’s working and what isn’t and recover your website’s performance and conversion rates.

Web analytics tools help in dividing traffic into groups like referral, organic, social, and direct. Organic is determined through a search engine and this helps you to understand the ranking of ...

Predictive analytics is a process that uses statistics and modeling techniques to make informed decisions and predictions, based on current and historical data, about future outcomes.

All the heavy lifting is done Web 2.0-style, on the VisiStat servers. For use on a modest small-business site (traffic under 25,000 pages a month), the service costs $19.95 a month.

Implement An Auxiliary Out-Of-The-Box Tool This will complement your web analytics systems with functionalities that third-party cookies previously covered.

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...

What is Business Analytics? For businesses hoping to stay relevant in an increasingly technological world, data is integral. Business analytics is not only the use of statistical, mathematical, and ...