One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

When you walk into a wine shop, the array of label art and graphic design on display is almost overwhelming. You see hundreds of different labels, each meant to distinguish, create brand identity and ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

Two things can be true at the same time. A memorable label design might not have any bearing on the taste of the wine found ...

As wine sales continue to climb in the U.S., vintners are incorporating augmented reality and other innovations in wine label design. Last year the wine industry filled 717,866,271 bottles, according ...

Wine labels have to do a lot of heavy lifting: luring customers in, communicating the mouthwatering flavors within the bottle, and getting them to pony up the sticker price all at a single glance.

The Business Journal asked key professionals about what’s hot for wine packaging design, particularly how a global movement by governments and consumers toward environmental sustainability is ...

After multiple opportunities to do field research this holiday season, I've come to the conclusion most of us choose wine based on brand, rather than taste. Sure, many people have an oenophile friend ...

When purchasing a bottle of wine, are you more likely to go for the tannins inside the bottle or the stunning visuals that decorate the label? Traditionally, you're supposed to buy wine based on taste ...

Oregon State University marketing professor and former adidas executive Keven Malkewitz and a colleague in Germany studied consumer reactions to 160 different wine bottles and labels. How did the ...