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How Crocs Conquered China
SHANGHAI—For the better part of a decade, Crocs stumbled in China. Its stores stocked shoes Chinese people didn’t want, such as loafers, and its celebrity endorsers were the likes of reality-show ...
China is experimenting with a new formula for soft power by integrating fashion, digital influencers, and lifestyle branding. At the Gala, Li donned a garment painstakingly crafted using 13 distinct ...
Futuristic, rebellious, and visually striking — cyberpunk fashion is taking over China’s style scene in 2025. With its neon colors, edgy streetwear, and high-tech elements, this aesthetic is more than ...
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