Most golf equipment companies develop clubs by asking elite golfers to test prototypes and provide feedback. Designers take what they learn from those sessions, combine it with computer simulations ...

Chuck Thiry, vice president of XXIO USA, details at the PGA Show's Demo Day the new technology installed in the brand's golf clubs for 2025 and explains how it can help golfers with clubhead speed.

The XXIO Prime Royal Edition Ladies Irons form part of the latest generation from the Japanese brand that has created a class all their own. As someone who has tested the XXIO 13 irons, I was keen to ...

A segment of the market that often prioritises exclusivity even over pure performance, Japanese equipment manufacturers have become cult heroes in the east over the decades, with brands like Honma and ...