Some internet users have also accused AE of ripping off a 1980s Calvin Klein ad campaign starring supermodel Brooke Shields, SJ Denim reported. The ad showed a 14-year-old Shields rolling on the floor and trying to put on her jeans while discussing how “the secret of life lies behind the genetic code.”

We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way,” the statement continued. “Great jeans look good on everyone.”

An ad slogan has roused many online to accuse the brand of promoting eugenics, while those on the right praise the campaign as a blow to "wokeness."