Discover Apple's 2025 lineup: iPhone 17 Pro Max, AirPods Pro 3, Apple Watch Ultra 3, and more. Release dates, features, and innovations.

The standard iPhone 17 could see some welcome display upgrades. At least one supply chain source claimed it will add a 120Hz variable refresh rate (ProMotion) display, which the Pro series has used since 2021.

In a recently published investor note, Morgan Stanley says it believes momentum will keep shifting for the better.

Apple’s upcoming iPhone 17 is expected to launch in early September and is rumoured to have major screen upgrades that will improve the user experience. The display upgrade

The most widely discussed rumor is that Apple might be introducing its slimmest phone ever, the iPhone Air, which may replace the iPhone Plus. This rumored device is said to have a profile thickness of 5.5 mm, making it about 0.08 inches thinner than current iPhones. It’ll also feature a 6.6-inch screen.

A leaked image of the supposed invite for Apple's iPhone 17 event has been making the rounds, and while it's likely fake, the date might be real.

Samsung is taking more US market share, rising from 23% to 31% for Q2 2025, thanks to the growing popularity of its new foldable phones.

Tech media outlets seem to agree on Sept. 9 for the 2025 reveal date. The iPhone 16 and iPhone 16 Plus models are available in five bold colors: black, white, pink, teal and ultramarine. The iPhone 17 series could be coming in early September.