The Kendrick Lamar - Drake beef has hit the Super Bowl. Lamar performed a segment of his diss track "Not Like Us" during his halftime show performance at Super Bowl LIX on Sunday. After several intentional false starts teasing that the song was about to begin, Lamar finally launched into the track, which has become his biggest hit to date.

The impact of Kendrick Lamar’s Super Bowl Halftime performance is still being discussed and dissected. But there is one thing being under discussed. The impact it is having on cross culturally and how it further embarrasses his rival,