A thorough marketing plan consists of both informative and persuasive promotions. Knowing when and how to use informative or persuasive promotional activities is key to creating marketing strategies ...

Informative advertising seeks a presentation of product facts in a formal manner, including presenting findings from independent studies and safety assessments, to attract customers and sell a product ...

When it comes to advancing your career, persuasion is a place where ChatGPT can help. On so many levels, persuasion is the key to your professional success. Persuasion will help you to win the ...

Tomas Oscar Andrén is a founding partner and Chief Visionary Officer of UPRISE Management, a 360˚ marketing, branding and creative agency. What makes marketing effective? Most would call on the ...

The Science study showed that a 200-word static statement from AI wasn’t particularly persuasive — it was the 10-minute ...

If you think a good story can’t be more persuasive than compelling and irrefutable facts and figures, check out this real situation and the persuasive impact the story had on a group of top leaders.

An appeals court postponed gay marriages in Michigan following a judge's previous ruling that struck down the state's same-sex marriage ban. Earlier, Michigan county clerks opened their offices to ...

"The saying goes, 'You catch more bees with honey than with vinegar.' This expression is well-known. Persuasion is truly an art form, and those who are highly persuasive have honed the subtle nuances ...

There is a nightmare scenario for democracies around the world in which sophisticated artificial intelligence becomes so capable of human persuasion that it skews election results. Bombarded by ...