Alexander Zachariah aka Zach, the brand whiz with over three decades of experience in the Indian advertising industry, believes that strong brands are not built overnight. The Managing Director of ...

With repeated exposure across different touch points, a company may build loyalty among its targeted consumers. An individual is more likely to associate the brand with quality and reliability if the ...

With the rapidly happening innovation and shifting consumer demands, businesses today often find it difficult to strategize and conduct their operations exclusively acquiring an edge over their ...

The Advertising industry has grown extensively over the past years, meandering through different forms. From papyrus to walls and stone tablets, to billboards, newspapers, radio, television, then ...

A melange of perfect name, phrase, sign, symbol along with a plethora of other features such as team spirit and hard work that distinguishes a firm from its competitors is what we call branding. Over ...

The B2B Marketplace is witnessing a surge in digital transformation, with a growing emphasis on seamless user experiences, AI-driven personalization, and streamlined procurement processes. However, ...

Visual Merchandising (VM) has become very essential in marketing any retail business. A store derives as much of its identity, character and gravity from its physical contours, as from the products it ...

Marketing as it was originally intended in its greatest form, is more important today than ever before. The world is awash in innovative services, products, solutions, technologies, business models, ...

The New Marketing Buzz Word Since late 2020s, the online tactics has become the buzz word in the marketing world. Affiliate Marketing is one of the most popular strategies used to monetize web ...

The scale of the international business-to-business e-commerce industry, estimated at USD 6,883.47 billion in 2021, is expected to increase at a compound annual growth rate (CAGR) of 19.7% from 2022 ...

A business has only two functions marketing and innovation, but what leads businesses coupling innovation in its marketing approach is forecasting the future before presenting its deliverables before ...

The EIPL Group is one of Hyderabad city’s most trusted real estate developers responsible for crafting some of the most unique & game changing residential projects over the past 10 years. The Group ...