By Jamie Casemore Rogers Sports & Media's Citytv is balancing Canadian originals with proven franchises and new international ...

The broadcaster says live events, verified journalism and outcome-based measurement remain central as digital platforms take a growing share of ad dollars.

The league has signed a six-year extension with Bell Media while adding new streaming and digital partnerships ahead of the ...

A new long-form digital series is part of a broader strategy to grow audiences, deepen engagement and spotlight players ...

Increased sponsorship activity is helping drive visibility and momentum for women’s sport alongside broader gains in ...

A&W Canada is backing the national rollout of its new Smash Burger with a campaign that turns the product name into both an ...

By Andrea Hernandez and Patti Summerfield BBC Studios and BBC News have announced plans to expand their paid offering to Canada this summer, building on its U.S.

Canadian agency leaders say the issue goes beyond wasted spend, with fraudulent activity distorting performance signals and ...

Building on its work with Asahi Beer U.S., the agency will lead media strategy and activation for Asahi Canada's beer ...

The skincare brand is the first in Canada to sponsor one of the platform’s trend reports, tying SPF messaging to sport and ...

I'll be honest: this feels like a strange and fascinating moment to become the editor-in-chief of strategy and Media in ...

Brand manager Courtney Dodds discusses how the hydration brand is expanding its Grand Prix presence through activations, ...