With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

Snap Inc has appointed Ankit Goyle as head of marketing for India. He brings over nine years of experience from Apple, where he led category marketing and demand generation for iPhone and AirPods, ...

Once seen as a tool for purely technical tasks, artificial intelligence (AI) is increasingly being integrated into the world of art, design and technology today. While these tools help in creative ...

Greenply's VP for marketing decodes holiday consumer mindsets, offering tips for crafting impactful brand messaging during vacations.

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.

In the fast-paced world of advertising, staying ahead requires constant learning and a fresh perspective. Books can be a powerful source of inspiration and insight, helping professionals navigate ...

Stratedgy's co-founder takes an overview of how various top brands in India went beyond the ordinary this year, combining elements of culture, innovation, and customer connections.

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Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term relationships, says Godrej Capital’s chief marketing officer.

Response India’s director suggests essential reads tailored for advertising professionals aiming to excel and enhance their creativity.

The release of the draft rules for India’s Digital Personal Data Protection (DPDP) Act on January 3, 2025, has sparked intense debate among marketers and advertising agencies. They were aimed to ...

Air freshening brand Odonil from the house of Dabur India Ltd, has unveiled a new campaign, recreating its 10-year-old TVC featuring actor Jasmin Bhasin, bringing back fond memories of the old ...