The impact of AI goes far beyond efficiency, Camire explained. Global knowledge work is valued at $20-30 trillion, and even a ...

During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not ...

To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process ...

The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at ...

PepsiCo has tripled content production since integrating the agency closer to its internal teams while seeing sales growth ...

Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial ...

Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and ...

Organizers including the Association of National Advertisers and the Consumer Technology Association have already started to ...

Getting inclusivity right does not require initiatives like a DEI team, but rather full organizational buy-in, marketers said ...

Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.

At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every ...

As it rapidly expands, the chain is relying on an agency roster including Leo, Influential and other Publicis shops, newly ...