Tennessee made waves in the college football world on Thursday when the school announced a new deal with Adidas. The move is one that will provide Tennessee with significant NIL money as part of the agreement,

This article was originally published on www.si.com/college/tennessee as Tennessee WR Mike Matthews Talks New Adidas Deal For the Volunteers .

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of the school's varsity sports. In fact, Adidas will immediately start working toward securing NIL deals with Tennessee athletes during the 2025-26 athletic season.