Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

Univ. of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster 10-year deal that plans to make the Vols the brand’s flagship college program while paying its athletes for their name,

With Tennessee's agreement set to expire with Nike in 2026, the Vols will switch back to Adidas as the school's apparel provider.