What makes the difference between marketing strategy that’s useless and marketing strategy that’s effective? I recently asked Alicia Wiedemann partner, head of client strategy at Summer Friday ...

What is the definition of marketing strategy? is a common question in marketing and business. Here are some basic ideas that separate marketing strategy from other aspects of marketing.

Discover what brand awareness is, why it matters, and how to effectively build it using proven strategies to ensure your ...

It's easy to chase trends, try to be on every platform, run ads without understanding ROI and slap together messaging that changes every other week. When you do that, it just leads to more confusion ...

Creating the game plan for your marketing strategy works the same way. You’ll want to get your team together to define realistic ways to accomplish your aims.

Not seeing results from your marketing campaigns? If you’re looking for a sign that your digital marketing could use a makeover, check out this list.

Taylor Swift’s brand strategy offers important lessons for marketers—emphasizing ownership, emotional connection, strategic growth, and full control of brand infrastructure.

Companies undertake a wide variety of digital marketing strategies to help their brand stand out. Today’s digital-first marketing environment has created countless opportunities to reach your ...