We wanted to explore what contemporary tailoring can become when you approach it with a different mindset,” says Marco ...

BOSS brought a new chapter of tailoring to Milan Fashion Week with its Fall/Winter 26 collection, “The Pursuit of Excellence through the Art of Dressing.” Rooted in the BOSS heritage of craftsmanship, ...

The second quarter marked another important step in the execution of CLAIM 5 TOUCHDOWN. Sales remained impacted by our strategic realignment and a challenging external environment. But the strategy is ...

BOSS Parfums proudly announces Chris Hemsworth as the new face for BOSS BOTTLED. The Australian actor joins an exclusive circle of previous fragrance ambassadors as part of the renewed BOSS BOTTLED ...

BOSS celebrates the launch of the Spring/Summer 2024 collection with the grand opening of BOSS House Bali. Designed by architect Alexis Dornier, the luxury villa was transformed into a haven of style ...

Guests were immersed in the creative universe of HUGO BLUE at an unforgettable launch event in Berlin on March 5, which drew some 1,000 people — gamers, artists, musicians, creatives, and influencers ...

HUGO BOSS takes its current membership program to the next level by unveiling HUGO BOSS XP – a pioneering omnichannel member experience that is centered around the HUGO BOSS customer app. The program ...

2026 marks deliberate realignment and refocus under CLAIM 5 TOUCHDOWN, further elevating BOSS and HUGO and laying the foundation for sustainable, profitable growth Strategic focus on brand, ...

HUGO BOSS has today announced a global, multi-year design collaboration with David Beckham for its BOSS brand. This partnership will evolve the BOSS Menswear collections over many years to come. In ...

Full-year 2026 outlook reaffirmed: currency-adjusted Group sales to decline mid- to high-single digits; EBIT to range between EUR 300 million and EUR 350 million HUGO BOSS remains committed to CLAIM 5 ...

Always strengthening its connection with the thrilling world of sports, BOSS is delighted to announce American professional tennis player Taylor Fritz as its latest Global Brand Ambassador. Beginning ...