Culture deeply influences purchasing decisions, shaping consumer behavior through shared values and norms. From luxury goods ...

Loyola University of Chicago business students used iMotions to study gender bias in sports viewership. Their research ...

Suffolk University’s X-Lab at Sawyer Business School, equipped with iMotions’ cutting-edge biosensor research platform, ...

Eye-tracking research is steadily increasing, with emerging hypotheses about the connection between eye movements and cognitive processes in advertising contexts. This study aimed to utilize ...

Introduction: Radiologic interpretation is a skill necessary for all physicians to provide quality care for their patients. However, some medical students are not exposed to Digital Imaging and ...

Perceived effectiveness (PE) is a validated tool for predicting the potential impact of anti-tobacco public service announcements (PSAs). We set out to evaluate the added predictive value of facial ...

Early detection of Autism Spectrum Disorder (ASD) is crucial to facilitate timely interventions, improve outcomes, and enhance the quality of life for individuals on the spectrum. Artificial ...

Cybersickness (CS), a visually induced motion sickness causing unwanted symptoms like nausea, disorientation, and vertigo, remains a significant issue in Head-Mounted-Display (HMD) based virtual ...

To preview digital content and arouse consumers’ interest, online providers often use short teasers designed in an unfinished form, such that the teaser begins a new sentence but does not finish it.

Discover the power of concept testing with biosensors to enhance product launches. Learn how combining qualitative and quantitative methods, along with advanced tools like Voice Analysis, Facial ...