Sportswear giants eye China’s design talent Johnny Huang designs a Fila collection, Roaringwild creates a drippy Puma Mostro ...

Amid economic and social pressure, China's millennials and Gen Z are embracing minimalism and redefining the definition of ...

From SEO optimization to virtual fitting rooms, generative AI is retailers’ secret weapon for boosting sales this Singles’ ...

Amid declining Swiss watch exports to China, IWC Schaffhausen’s new exhibition deploys understated elegance and technical artistry to re-engage Chinese consumers.

From changing notions of value to Gen Z’s demand for unique travel experiences — here are the key trends that will define ...

Benefit Cosmetics is reopening its Tmall store after a 10-month hiatus. Will it achieve better results this time around?

L’École, School of Jewelry Arts in Shanghai, supported by Van Cleef & Arpels, presents an exhibition that honors the creative ...

With a consequential US election looming and strategic stimulus measures in play, China could be poised for a rebound as 2025 ...

Foreign brands are jostling to capitalize on country’s niche fragrance boom, a bright spot amid slowing economic growth.

London-based brand Patrick McDowell has flourished thanks to strategic partnerships and an impeccable understanding of its ...

Young Chinese travelers are increasingly opting for nature-focused experiences, creating opportunities for eco-tourism and ...

As local EV brands gain ground, Mercedes’ focus on brand value over discounts tests its appeal with China’s cost-conscious ...