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As viewing habits fragment, advertisers are planning multi-platform campaigns that extend weeks before and after the broadcast to maximize audience engagement.
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In 2026, Canadian agencies seem to be integrating AI technology into their core operations to enhance efficiency, performance ...
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The initiative is being supported through a mix of in-arena visibility, owned social channels and targeted digital amplification.
The Government of Canada follows in second place with an ad promoting its "Building Canada Strong" initiative.
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