How To Use This Brief Decision briefs lay out the key evidence, strategic context, and paths forward behind a specific ...

How To Use This Brief Trend lifecycle reports lay out the current phase of a trend and how this affects markets, providing ...

How To Use This Brief Trend lifecycle reports lay out the current phase of a trend and how this affects markets, providing ...

The hotel technology sector is shifting from cost center to growth engine, with AI, data integration, and guest-facing tools driving efficiency and revenue, but success hinges on modernized systems, ...

The times, they are a-changin’. This is the fifth year of Skift Research’s annual State of Travel report and it's time for a facelift. In past editions of this report, we examined each of the industry ...

The global airline sector is in a growth phase, projected to reach $949 billion by 2026, driven by strong leisure demand and the significant rebound of business travel. This report delivers an ...

If 2023 was the year of revenge travel, and 2024 of normalization, what will 2025 bring? Likely a slow and steady baseline of growth amid divergence, challenges, and change. Welcome to Skift ...

The global cruise industry generated $71 billion in revenues in 2024 and is projected for strong growth, with a forecasted growth rate of 5% year-on-year, to reach $78 billion by 2026. This report ...

Artificial intelligence is changing how travelers discover and evaluate travel options. Tasks once handled by search engines, online travel agencies and travel agents, such as finding destinations, ...

The tours and experiences space is rapidly evolving in an altered post-COVID-19 market, driven by desires for authenticity, immersion, and “experiencing like a local”. Not only is this a major ...

Direct bookings are surging, reshaping competition and requiring both OTAs and suppliers to precisely target and understand traveler preferences. This report offers an in-depth analysis of the ...

Americans are back on the road — guided by experiences, wooed by AI, wary of hidden fees, and booking wherever the value clicks. Our latest U.S. Traveler Trends 2025 report offers a comprehensive, ...