If you haven’t heard, our 2026 UK Agencies Benchmarking Report has just launched and it’s chock-full of insights about the agency landscape. In this blog, we highlight the agencies that achieved the ...

As AI reshapes B2B marketing, account-based marketing (ABM) teams face growing pressure to prove revenue impact. Join Turtl ...

See why impact-driven B2B marketing strategy is replacing volume-led campaigns, and how fewer, bigger moments can drive ...

Nearly all B2B buyers use LLMs during their journey, but its impact is not what breathless LinkedIn posts would suggest. In ...

B2B marketing has entered its MVP era. Boards and leadership teams increasingly want to see how marketing contributes to pipeline, revenue and growth. That is one of the central findings from our ...

In this episode, host Kavita Singh, Head of Growth Solutions Content at B2B Marketing, is joined by Gabriella Sellers, leader of EY's Global Marketing Excellence for Accounts team. Ahead of her ...

Download the European ABM Forum 2027 sponsorship brochure to explore partnership opportunities, pricing and packages for ...

Check out this Hut 3 and B2B Marketing guide to benchmark your AI maturity and turn your marketing into measurable business impact. Data and Insights, Marketing operations and technology [MarTech], ...

Funding will support next-generation product enhancements including AI-driven email marketing via newly acquired Saleswhale and accelerated vertical and geographic expansion.6sense , the leading ...

To say it has been a challenging time for agencies would be an understatement. Between budget cuts and the pressure to deliver with limited resources, it has been a tough market. And when we started ...

Some of the world’s biggest company names are abbreviations: think IBM, NBC, ABC, CBS, CNN and many others. These are abbreviations that have stood the test of time and are meaningful in their own ...

Experienced marketers know that your chances of converting a prospect to a customer at their first interaction with your brand are extremely low. There are exceptions to this, but they generally exist ...