The impact of AI goes far beyond efficiency, Camire explained. Global knowledge work is valued at $20-30 trillion, and even a ...

To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process ...

During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not ...

The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at ...

Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.

Getting inclusivity right does not require initiatives like a DEI team, but rather full organizational buy-in, marketers said ...

Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial ...

Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and ...

Organizers including the Association of National Advertisers and the Consumer Technology Association have already started to ...

At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every ...

The chain fired the firm that advised it on its recent logo and restaurant refresh after significant consumer pushback led to ...

The Snacktime Sketch Show,” which parodies everything from “Love Island” to rogue artificial intelligence, promotes the ...