Cox/) Sports Illutrated Tickets (SIT), the ticketing and fan engagement brand that has swept up partnerships across the NFL in recent seasons, has expanded its agreement with the Atlanta Falcons ...

The LA28 Olympic Games will take place between July 14 and 30. (Luke Hales/) The organizers of the 2028 Olympic Games – to be held in Los Angeles, California – have brought in US law firm Sidley as a ...

This will be the fourth time the European Athletics Championships will be held in the Finnish capital after previous editions in 1971, 1994 and 2012, making Helsinki the most prol ...

IMG executives Alberto Hora and Beatrice Saunier discuss the state of the broadcast market and linear's place in it.

The son of former England manager, Don Revie, Duncan founded Soccerex in 1995 as a way of connecting the industry and enhancing the game’s commercial potential and has been at the forefront of the ...

U.S. women’s national team midfielder Rose Lavelle will serve as a Valvoline brand ambassador throughout the tournament. (Thearon W. Henderson/) Valvoline, the lubricants and automotive services ...

The extended deal sees AT&T maintaining its long-standing role as the official connectivity partner of the leagues.

Augustine Tan has previously worked for properties including World Wrestling Entertainment, DAZN, and the Sportfive agency.

Men's soccer's Saudi Pro League (SPL) has entered into a partnership involving both live broadcasts, as well as watchalongs, with soccer-centric media and content platform Footbal ...

American football’s elite NFL has made its latest move into the investment world, partnering with General Atlantic to launch a new investment platform. General Atlantic will form a joint venture ...

The WTA Finals will take place this year at Indian Wells in California. (WTA Imagery) A deal has been struck through which Fage, a global dairy firm, becomes the title partner of women's tennis' ...

The latter tie-up will see ThreatLocker branding appear on the mirror tops and bargeboards of both drivers' cars, in addition to being placed on their race suits and helmets. The ...