Nike and WSL Football launch the Breaking Lines program, a six-week school curriculum reaching 1,600 students across 69 English schools.

The MADE Hoops WhatsApp partnership adds real-time channels at 10 youth basketball events this season, with year-round expansion on the table.

Hoop Lab opens a 10,238-square-foot youth basketball training center in Commack, its fourth Long Island location, with six courts and AI assessments.

State Farm adds a girls flag football sponsorship to its extended Overtime deal, backing a new All-American game airing with ...

IMG Academy+ digital platform launches with $10 monthly access, live coaching, and recruiting tools tied to 40,000 college ...

Star Wars Funday Football will animate Super Bowl LXI in real time on Disney+ and Disney Channel, reaching more than 155 ...

The Hawks Home Depot partnership brings arena branding, 41 game-night giveaways and youth basketball clinics to Atlanta. See what the deal includes.

Mazda CMO Brad Audet and Drew Cary share 5 youth sports marketing lessons from Coaches Who Move Us, from TeamSnap reach to ...

A Georgia high school is getting a $246 million rebuild with a three-hole golf course, indoor soccer fields, and SPLOST funding. See the full plan.

ESPN JV YouTube channel launches with sports challenges, athlete trivia and an animated series built to grow the next ...

Op-ed by David Lasday For decades, sports analytics has been built around what you can see and measure. Speed. Strength.

Oped: Nate Dalena, CEO of Rugby NorCal American youth rugby is entering the most important seven-year stretch in its history.