Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

McDonald’s and Pharrell Williams have unveiled a holiday collaboration set to hit U.S. stores next week, Fast Company ...

Gigi Hadid showcased one of the hottest sneakers of the moment during a Maybelline shoot in New York City on Wednesday.

Insights The biggest brands in the world are also some of the most recognizable.  Brands on this list cover everything from ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

If you're thinking about new kicks for the new season, you can't go wrong with these timeless, versatile styles.

Adidas has been on fire as of late with incredible promos on top sneakers all month long. But the brand just went live with ...

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Puma and Asics lead in brand searches and sales growth on the resale market. Nike dominates in high-value sneaker ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

This surprising collab between Balenciaga and Under Armour has the ingredients to become the next "it" sneaker of high ...