Adidas has recently launched the SS25 Optime collection, a squat-proof apparel line designed for strength training.

Peak Samba hype may be behind us, but Adidas and Lionel Messi have collaborated on the most stylish color scheme yet.

The L.A.-area company is on track to increase sales to $10 billion by 2026, using a product and marketing strategy focusing ...

As it recovers from the quarters-long effects of its Yeezy business, Adidas is looking to reestablish itself as a global ...

LeBron James recently opened up on the New Heights podcast, hosted by Travis and Jason Kelce, sharing a fascinating story ...

Roberts Wesleyan University graduate pole vaulter Brynn King announced Saturday she inked a NIL (name, image, likeness) deal ...

Kanye West has reignited his year-long feud with adidas and is calling out Jerry Lorenzo, calling him “corny and disloyal.” ...

Adidas chief executive Bjorn Gulden said the loss of Yeezy is "of course hurting us". The company scrapped its tie-up with West in October last year following the rapper's anti-Semitic comments.

Bellingham unveiled the latest version of these iconic football boots, which combine design elements from its past with state-of-the-art technology.

During this second phase, Adidas has celebrated with Mexico five Gold Cup titles and the U-17 World Cup win in 2011. They’ve also outfitted the team for the men’s World Cups in 2010, 2014 ...