Armitron, the watch company with the tech-leaning name, only introduced its first smartwatch this year, surprising for a company that joined the digital time-keeping age almost fifty years ago.

If you’re in the market for an affordable smartwatch capable of tracking your workouts and rest, there’s a good chance you’ve ...

Google is slowly winding down the Fitbit brand, leaving a huge opportunity for others to step in and own the cheap smartwatch ...

Many of today’s consumers—especially younger generations—are actively seeking brands that align with eco-friendly values. For companies, this shift represents both a challenge and an ...

We may earn an affiliate commission from links. Where do I start with Brand’s evangelical swerve? He rose to British fame with a Jesus haircut (a sign!?) and the deepest V-neck tees, espousing a ...

This year, TIME launches its inaugural list of the World's Best Brands, in partnership with Statista, a leading international provider of market and consumer data and rankings. Brands play a ...

For those familiar with my book The Kim Kardashian Principle, you’ll know that I’m convinced that brands need to dare to challenge conventions. So, if you’re searching for branding ...