Armitron, the watch company with the tech-leaning name, only introduced its first smartwatch this year, surprising for a company that joined the digital time-keeping age almost fifty years ago.

If you’re in the market for an affordable smartwatch capable of tracking your workouts and rest, there’s a good chance you’ve ...

Google is slowly winding down the Fitbit brand, leaving a huge opportunity for others to step in and own the cheap smartwatch ...

With so much cool new snow sports gear coming out right now, winter just can't come soon enough. The post ‘Indestructible’ ...

We examine how to create a brand mood board – what they are, why they matter and how to make boards that capture the essence of your brand. Have you considered how the best brands can create a ...

Brand architecture is creating sub-brands and models from a leading brand. Here are some examples of brands built by sub-brands and models. Brand architecture is how a business manages and markets the ...

While sweaters come into play during autumn and winter, they’re truly a year-round staple, which means that having a mental rolodex of the best knitwear brands is essential. Certain brands have ...

A local brand with international appeal. Ground Zero’s on-trend streetwear oozes 90s vibes, and the baggy sweatshirts will make anyone look effortlessly cool. It’s definitely a brand for those who ...