Armitron, the watch company with the tech-leaning name, only introduced its first smartwatch this year, surprising for a company that joined the digital time-keeping age almost fifty years ago.

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The representative added that the company will “be transparent with ... You can sync the watch to the Armitron Connect app, which is supposed to give you more detailed breakdowns of your metrics.

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Of course, Armitron isn’t the only mechanical watch brand to dip its toes in the ... CMO Marisol Tamaro to get a sense of the family-run company’s strategy in the smartwatch space.