The pharmaceutical company’s latest partnership with Incremental and Skai drove a 32% boost in iROI, delivering nearly a third more sales per ad dollar.

Bayer has been hit with a total of more than ... Monsanto made and sold insulating fluids containing PCBs under the brand name Aroclor. The liquid was found in hundreds of fluorescent light ...

The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2023, the Group employed around 100,000 people and had sales of 47.6 billion euros. R&D expenses before ...

Bayer Thai Co., Ltd., has been honored with the prestigious 2025 Thailand Best Employer Brand Award, presented by the World ...

“Incremental celebrates the strong results of our collaboration with Bayer and Skai,” said David Pollet, CEO of Incremental. “Integrating incrementally measurement directly into media activation ...

Bayer Consumer Health is entering the menopause category for the first time in the UK with the introduction of the new brand, CanesMeno. It includes a digital education resource and product range to ...

A new survey commissioned by One A Day®, the multivitamin and supplement brand by Bayer rooted in more than 80 years of nutritional science, suggests ...

Dhanuka Agritech has acquired international rights for two fungicides from Bayer AG for Rs 165 crore. The acquisition includes rights to Bayer's Melody brand, its sub-brands for Iprovalicarb, and ...

Acquisition of Iprovalicarb and Triadinenol grants Dhanuka access to markets in over 20 countries from LATAM, EMEA, ASIA, and ...

Dhanuka Agritech acquires global rights for fungicides Iprovalicarb and Triadineol from Bayer AG, expanding international ...

At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer ...