Marketing Dive1h
Bayer Achieves 32% Increase in Media Efficiency With Incremental and Skai
“Incremental celebrates the strong results of our collaboration with Bayer and Skai,” said David Pollet, CEO of Incremental. “Integrating incrementally measurement directly into media activation ...
Campaign US1h
Exclusive: How Bayer cracked the retail media code
The pharmaceutical company’s latest partnership with Incremental and Skai drove a 32% boost in iROI, delivering nearly a ...
Ex-SNL star Vanessa Bayer reveals why she lied to family about joining hit show: ‘You cannot tell a soul’
Comedian Vanessa Bayer heard “horror stories” about other cast members revealing they were cast on SNL before an official ...
Jury orders company to pay $100 million for illnesses linked to Monroe school
Chemical company Monsanto — owned by Bayer — was found liable this week by a jury for harm caused to students and parents at a Monroe school by their ‘forever chemical.’ ...
FiercePharma15h
JPM25: Bayer gears up for 'must-win battles' as Xarelto loss of exclusivity in full swing, says pharma chief
These launches belong to what Oelrich called “must-win battles” at Bayer as Xarelto loss of exclusivity reaches “full swing” ...
“SNL” Alum Vanessa Bayer Recalls How She 'Almost' Became Ted Danson's Daughter-in-Law After 'Coffee Date' with His Stepson Charlie
"I know he's married now and he has a beautiful, very talented wife," Bayer said of Ted Danson's stepson Charlie McDowell, ...
Chemical company found liable for some illnesses linked to Monroe school
Chemical company Monsanto — owned by Bayer — was found liable this week by a jury for harm caused to students and parents at ...
Jury orders Bayer to pay $100 million over PCBs in Washington school
By Brendan Pierson and Dietrich Knauth (Reuters) -A Washington jury on Tuesday ordered Bayer to pay $100 million to four ...