Adults are increasingly buying stuffed animal toys to keep for themselves, making plushies "kind of hot right now" according ...

Some familiar faces land in a new place as Born to Play opens its doors in Montvale, New Jersey.

It shows Reagan in her pyjamas, opening a special box under the tree. And in that box is a stuffed toy—of a Bernese mountain dog. Reagan has an instant reaction, her face lighting up as she says ...

Economic pressures led to a surge of requests for help this year. The Toy Fund placed additional orders and did some last-minute shopping to make sure no child was passed over. Some children have ...

The toy industry is headed for its second consecutive annual sales ... episodes and shorts tied to existing shows that air on ...

The toy industry is headed for its second consecutive ... tied to existing shows that air on Netflix, Nickelodeon and YouTube.

It’s been a tough year for the toy industry, but one of the biggest players dropped some holiday cheer with a last-minute marketing message toymakers everywhere can applaud. The message?

Barbie has been the butt of many jokes over the years, but this one in Toy Story 2 really didn't age well. Although the animated movies were a mainstay of our childhoods, not all of the comedy ...

In cultures around the world, toys have been used to teach children what they need to know about the society they live in. When the toys teach the right skills, the children are prepared for ...

So in keeping with Strategist tradition, I’ve rounded up the most exciting and sought-after toys that kids of all ages are putting at the top of their wish lists this year. To create this list ...

Toys like a Tamagotchi, a Furby, and a Blippi talking figure all passed this construction test. Several of the string lights, the LCD writing tablets, and some of the fake candles did, too.