For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale ...

Football is great, but between plays, keep your eyes peeled for these celebrity cameos and product promotions.

Clydesdales. For the ninth time ... proof that a time-tested visual (horses) and a recognizable brand go a long way on a Super Sunday where consumers are increasingly distracted by second and ...

Clydesdales. For the ninth time ... But it was the anchor brand that finished above it all, proof that a time-tested visual (horses) and a recognizable brand go a long way on a Super Sunday when ...

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, ...

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

This year, the New Orleans Police Department's Mounted Unit turns 100 years old. Part of the celebration is the yearly Horses ...

The best Super Bowl commercials understand the basics. If you don't have an attention-grabbing celebrity, you're going to need a truly absurd premise ...